How Gamification Helped Increase Employee Engagement to 87%

Gamification is the introduction of game elements into a business that help to increase its efficiency and employee engagement. This term is not new, and gamification has long been used in marketing, healthcare and business. The gamification technique motivates employees to achieve goals. How does this happen?

One of the features of gamification is the use of people’s natural inclinations to compete and compete. With the help of gamification, you can see which psychotype your employee belongs to and which element in the loyalty program he lacks. For example, some activities or bonuses for these activities.

Since the beginning of the pandemic, many companies have moved their employees to remote work. For some it was a familiar practice, but for others it was a novelty. Our company switched employees to a remote work format in an accelerated mode, but after a couple of months we began to notice that engagement and motivation were falling. In addition, we are faced with an outflow of specialists.

Having studied international practices and conducted market analysis, we have developed our own loyalty program based on a gamification system. How does it work?

The game form of the loyalty program allows you to involve employees and encourage them with an internal corporate currency (we called it UseCoins), which can be exchanged in the company’s online store; achievements that are reflected on the corporate portal in the employee’s personal account and ratings. The rating shows the amount of corporate currency each participant has, as well as his place in the company.

Employees can receive intra-corporate currency in the first minutes of their appearance in the company, for example, for publishing a photo with a Welcome Box on social networks or after passing a short interview with marketers. You can also get currency by participating in meetups and conferences; for mentoring and replenishing the corporate library; earn money in contests and flash mobs; for the birthday of an employee and the company; for publishing an article on the company’s blog or third-party media; for a cool idea through the ”Ideas Box”, participation in a referral program, etc. There are more than 30 activities in the program, so every employee will find something interesting for themselves.

You can spend currency in an online store: branded items with company symbols (hoodies, backpacks, umbrellas, blankets), appliances (MacBook, electric scooter, robot vacuum cleaner, etc.), a trip to a conference and much more are available for purchase. The online store is regularly updated, which also motivates employees to participate in the loyalty program.

Each employee can share feedback and offer something new.
The introduction of a loyalty program based on gamification has yielded the following results:

• The employee satisfaction Ratio (eNPS) doesn’t fall below 78%;
• The level of engagement has increased to 87%;
• The social involvement of employees has increased: more than 40% of employees regularly participate in socially significant projects and charity events, and 93% occasionally;
• 76% of employees are ready to spend the next 2 years in the company;
• 77% of employees are satisfied with the terms of cooperation and corporate culture.

Gamification is worth using because it works. Many large companies have implemented gamification elements into their work processes, and this experience has been successful. Try it out.