How to make brand ambassadors out of employees?

Published: 09/06/24

After the candidate becomes an employee, you start working with a potential brand ambassador, and you must do this work as well as possible, since you are dealing with one of the important and necessary promotion tools.

You should create an atmosphere so that your employees want to not only show off their company, but also invite friends/former colleagues to join you.

How can employees be brand ambassadors and positively affect the company’s reputation? There are several options: this is a referral program, participation in external and internal events, conducting your own projects, internal corporate life. All these “tools” work naturally and do not require special training. Invest in corporate culture, increase employee engagement in internal activities and remember to encourage them, and then, with a high probability, the number of ambassadors of your company will only grow.

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